For Canine Professionals
Building The Bridge Between Your Work And The People (And Dogs) Who Need It
I'm on a mission to apply my skills and experience to help dogs by helping heart-led, ethical dog professionals - trainers, behaviorists, coaches, and wellbeing experts - close the visibility gap to reach and serve more clients online
Hi, I'm Anke Herrmann
Author of Taming the Tech Monster, founder of Soul Touched by Dogs
Be a Guest on the Soul Touched by Dogs Podcast
Do you feel you (or another holistic canine professional you know and trust) would make a great guest for the Soul Touched by Dogs Podcast?
Let me know a little bit about yourself and request an invitation.
You (or your friend) will receive a link to schedule a time to record the interview - a casual 15-20 minute conversation about your work with dogs.
If You’ve Ever Said...
“I love what I do, but I hate marketing.”
“I want to help more dogs, but I don’t know how to turn my expertise into courses people buy.”
“I want to grow my business, but without drowning in admin and tech.”
…then you’re exactly who this is for.
Client Love
“Anke Herrmann is THE missing link that so many canine pros don’t have to get the word out to dog owners who really want to know about their incredible work with dogs.
Anke brings a huge amount of compassion for dogs and for those of us helping them every day. I cannot recommend Anke enough as your one-stop marketing and business guru.
From business strategy, crafting a clear message and great offers, to copywriting and tech - she’s got you covered. You need to hire her today - you will not regret it.” — Best-selling author and Canine Pro Annie Phenix (ChoosetoTrainHumane.com)
Need help growing your business online?
Here is how I can support you
Lead Magnet QuickStart
Where Your Ideal Online Clients Begin
Their Journey to You!
Are you ready to make your mark by attracting clients online who need exactly what you have to offer?
You need an email list and a "lead magnet", a free offer that invites your ideal clients onto your email list and into your world.
Having the right free offer isn’t just about collecting emails; it’s your first step in building a relationship with potential clients.
But if it doesn’t resonate deeply with your audience, or if you get lost in the tech jungle, it's a missed opportunity.
Lead Magnet QuickStart is a small interactive group program to help you create, set up, and share a free offer that attracts your ideal clients in 4 weeks, even if you hate tech.
Done-for-You Virtual Mini Summits
It's hard to grow your business when you feel like the best-kept secret.
Without a consistent fresh stream of potential clients flowing into your business, reaching your business goals becomes more and more difficult, if not impossible.
But most audience-building methods are slow, tedious and/or attract the wrong people.
There has to be another way. And there is ...
Tapping into other people's audience by hosting collaborative virtual events.
How I can help
beyond the podcast and The Business-Savvy Dog Pro
You're doing incredible work. I'm here to help you make it visible, scalable, and sustainable - online.
The Quick Start:
Light Up Your List
Light Up Your List is a free mini-guide for dog pros who want to get their brilliant work in front of more of the right people.
You’ll learn three simple shifts that make your email list something people actually want to sign up for, so when it’s time to launch an offer, you’re not yelling in a vacuum.
No tech overwhelm, no fluff. Just practical tips that work. Click below to download (opens the guide directly, no need to sign up for anything)
The Visibility Bootcamp
Get Seen by Ideal Clients - For Dog Pros Who Want to Be Found Online - Without Ads or Endless Hustle on Social Media
If you’re a busy dog professional with an online offer (or one in the works) that needs more eyes on it ...
... this 4-week sprint will help you create a compelling freebie, write follow-up emails that feel natural, and get real visibility through a curated Visibility Showcase (your freebie in front of my audience)
Because more eyes on your work only matter when there’s something irresistible for them to say yes to.
Get It Sold™
Turn Your Wisdom Into Income - Convert your expertise into a course or program people want - and pay for.
You’ve got real expertise - years of experience, a heart for helping, and a gift that changes lives.
But turning that into something people can actually find, understand, and say yes to? That part feels fuzzy. Overwhelming. Like something reserved for marketing experts and people who speak fluent “funnel.”
If you’re tired of feeling like the best-kept secret, Get It Sold™ was made for you.
No complicated launches. No marketing fluff. Just 6 weeks to shape your idea, put it in front of the right people, and get paid before you build anything.
Your Business Co-Pilot™
When You're Ready for a Major Upgrade: Escape the Time for Money Trap - For seasoned dog pros who want strategic, done-with-you support to grow a business that works, without burnout
Feeling like you're flying solo in your business - navigating tech, strategy, marketing, and copy all on your own?
You're not alone, and more importantly, you don’t have to be. Your Business Co-Pilot™ is designed for heart-led dog professionals who are brilliant at what they do, but tired of trying to figure out how to do everything else.
This isn’t another course or system - it’s you, backed by a strategist, copywriter, tech implementer, and steady advisor who actually gets you and your business.
Whether you’re refining your positioning, launching a new offer, or simply craving consistent, high-level support to keep your business running smoothly, this is your chance to plug into the clarity, systems, and momentum you need, without burning out or compromising quality.
Not sure what you need?
During our conversation, I'll ask you about your business, what you're looking to create and what's getting in the way. If I feel I can help, I'll ask your permission to share how. If not, I'll do my best to offer resources to point you in the right direction, or an introduction to a colleague who might be better suited to support you.
In any case, you'll walk away with clarity for your next step.
Hi, I'm Anke Herrmann
Multi-passionate coach and online tech expert with a diverse background in language teaching, translation, software development, and flamenco dressmaking - with the heart of an artist and the mind of an engineer.
My approach is methodical and inspired by software development - building strong foundations, using tools and systems effectively, testing early and often, and embracing the experimental nature of creativity.
I'm all about trusting your intuition and allowing the natural creative process to unfold when building your business.
I firmly believe that anything that can be done with effort can be done better with ease (and a dog - or two or three - by your side 🐾).
Anke is a brilliant strategic partner who helps me think through the best process to deliver my idea, what platform, what tech, who should do what and how to do it efficiently. I cannot recommend her patience, calmness and practical genius enough."
Elizabeth Lovius - Leadership coach and Social Entrepreneur
"Anke by name, anchor by nature. When you are part of someone’s ship, you stop it from drifting away from its intended stability. Clear, calm and caring.
In a nutshell you embody less hype and more hope."
Angela Durrant - Founder of The Visible Club, Coach, Speaker.
Anke , a Tech Doctor with all the intelligences - IQ, EQ and XQ (that is reading the data, connecting the dots and getting it done). For business people who don't really understand tech this is an invaluable and unique offering because without asking the right questions you are not likely to get to the right destination"
Emer O'Donnell - Specialist Coach for young people(MSc)
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