For Canine Professionals
Building The Bridge Between Your Work And The People (And Dogs) Who Need It
I'm on a mission to apply my skills and experience to help dogs by helping heart-led, ethical dog professionals - trainers, behaviorists, coaches, and wellbeing experts - reach and serve more clients online
Hi, I'm Anke Herrmann
Author of Taming the Tech Monster, founder of Soul Touched by Dogs
Be a Guest on the Soul Touched by Dogs Podcast
Do you feel you (or another holistic canine professional you know and trust) would make a great guest for the Soul Touched by Dogs Podcast?
Let me know a little bit about yourself and request an invitation.
You (or your friend) will receive a link to schedule a time to record the interview - a casual 15-20 minute conversation about your work with dogs.
If You’ve Ever Said...
“I love what I do, but I hate marketing.”
“I want to help more dogs, but I’m exhausted.”
“I don’t want to scale with stress, I want to grow with soul.”
…then you’re exactly who this is for.
Need help growing your business online?
Here is how I can support you
Lead Magnet QuickStart
Where Your Ideal Online Clients Begin
Their Journey to You!
Are you ready to make your mark by attracting clients online who need exactly what you have to offer?
You need an email list and a "lead magnet", a free offer that invites your ideal clients onto your email list and into your world.
Having the right free offer isn’t just about collecting emails; it’s your first step in building a relationship with potential clients.
But if it doesn’t resonate deeply with your audience, or if you get lost in the tech jungle, it's a missed opportunity.
Lead Magnet QuickStart is a small interactive group program to help you create, set up, and share a free offer that attracts your ideal clients in 4 weeks, even if you hate tech.
Done-for-You Virtual Mini Summits
It's hard to grow your business when you feel like the best-kept secret.
Without a consistent fresh stream of potential clients flowing into your business, reaching your business goals becomes more and more difficult, if not impossible.
But most audience-building methods are slow, tedious and/or attract the wrong people.
There has to be another way. And there is ...
Tapping into other people's audience by hosting collaborative virtual events.
How I can help
beyond the podcast and The Business-Savvy Dog Pro
You're doing incredible work. I'm here to help you make it visible, scalable, and sustainable - online.
The Quick Start:
Light Up Your List
Light Up Your List is a free mini-guide for dog pros who want to get their brilliant work in front of more of the right people.
You’ll learn three simple shifts that make your email list something people actually want to sign up for, so when it’s time to launch an offer, you’re not yelling in a vacuum.
No tech overwhelm, no fluff. Just practical tips that work. Click below to download (no opt-in required)
Get Seen by Ideal Clients
The Visibility Bootcamp - For Dog Pros Who Want to Be Found Online - Without Ads or Endless Hustle on Social Media
If you’re a busy dog professional with an online offer (or one in the works) that needs more eyes on it, this 4-week sprint will help you create a compelling freebie, write follow-up emails that feel natural, and get real visibility through a curated Visibility Showcase (your freebie in front of my audience)
Because more eyes on your work only matter when there’s something irresistible for them to say yes to.
Get Ready to Launch
Get It Sold™ - Strategy, Words That Land + Tech to Launch a Paid Offer
You’ve poured your heart into creating something valuable - an online course, a workshop, a consult package - but when it comes to selling it… the results leave you disappointed.
No list? No launch plan? No clue what to say? You’re not alone, and it doesn’t mean your offer isn’t good.
Get It Sold™ is a focused, supportive sprint designed to help you build real momentum - not by shouting louder, but by creating a simple, values-aligned launch plan that actually works.
If you want clarity, confidence, and conversions (without complicated funnels), this is for you.
Nurture Your Audience
Consistently
Audience Nurturer™ - For dog pros who already have an email list but aren’t emailing regularly (because... life)
You’ve got subscribers. You’ve got stories. What you don’t have is time (or mental bandwidth) to write the emails.
With Audience Nurturer™, I turn one short monthly conversation into warm, personal, engaging emails - written, scheduled, and sent for you.
You stay in their inbox, without ever opening yours.
This is for you if you know your list is too valuable to ignore but writing? Not your thing.
Ready for a Major Upgrade: Escape the Time for Money Trap
The Dog Trainer’s Freedom Funnel™ -
For experienced trainers ready to move beyond trading time for money and turn their knowledge into leveraged income.
After all those years of non-stop working with clients and their dogs, you want to be able to take your foot off the gas, at least sometimes...
The Dog Trainer's Freedom Funnel™ is a complete done-for-you system: offer strategy, lead generation plan, automated emails, and a sales funnel that turns interest into income.
If you’re ready to stop relying on consults and social media and want a system that grows with you, this is it.
Not sure what you need?
During our conversation, I'll ask you about your business, what you're looking to create and what's getting in the way. If I feel I can help, I'll ask your permission to share how. If not, I'll do my best to offer resources to point you in the right direction, or an introduction to a colleague who might be better suited to support you.
In any case, you'll walk away with clarity for your next step.
Hi, I'm Anke Herrmann
Multi-passionate coach and online tech expert with a diverse background in language teaching, translation, software development, and flamenco dressmaking - with the heart of an artist and the mind of an engineer.
My approach is methodical and inspired by software development - building strong foundations, using tools and systems effectively, testing early and often, and embracing the experimental nature of creativity.
I'm all about trusting your intuition and allowing the natural creative process to unfold when building your business.
I firmly believe that anything that can be done with effort can be done better with ease (and a dog - or two or three - by your side 🐾).
Anke is a brilliant strategic partner who helps me think through the best process to deliver my idea, what platform, what tech, who should do what and how to do it efficiently. I cannot recommend her patience, calmness and practical genius enough."
Elizabeth Lovius - Leadership coach and Social Entrepreneur
"Anke by name, anchor by nature. When you are part of someone’s ship, you stop it from drifting away from its intended stability. Clear, calm and caring.
In a nutshell you embody less hype and more hope."
Angela Durrant - Founder of The Visible Club, Coach, Speaker.
Anke , a Tech Doctor with all the intelligences - IQ, EQ and XQ (that is reading the data, connecting the dots and getting it done). For business people who don't really understand tech this is an invaluable and unique offering because without asking the right questions you are not likely to get to the right destination"
Emer O'Donnell - Specialist Coach for young people(MSc)
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